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DEMYSTIFIED: THE WHAT, WHY, HOW OF K-BEAUTY

The world of skin care is intimidating, confusing and most often than not we aren’t totally sure of what we slather on our faces.

The best of us scurried through skin care like headless chickens and then Korean Beauty (K-Beauty) happened. What started as a ‘fad’, has now settled to reign as the most effective skin care regime. It taught us to care for our skin, and gave us skin we secretly (ok, loudly) lusted after: the clear, smooth luminous kind.

It is possible for everyone to achieve luminous skin and that’s what makes K-Beauty special and effective. But many check out of it because they cannot make sense of the 10-step beauty regime. But it is so much more.

 

SKIN CARE BEFORE EVERTHING ELSE

Korean Beauty in its core is about skin care. It is a philosophy that dates back to around 700 BC Korea when outer appearance was believed to reflect the inner self. K-Beauty is all about nourishing and pampering your skin so it looks amazing even without make up. All it takes is an understanding of your skin type, and following a care routine with products that are meant for it.

 

HYDRATION IS THE ANSWER

Your skin loves hydration. Period.

Hydration is a key component of K Beauty philosophy. Your skin goes through a lot during the day and it needs more than a brisk 5-second moisturising. Enter the 10- step regime. Long story short: it is a 10 step daily skin routine that includes cleansing, exfoliation, toner, essence, treatments (serums), sheet masks, eye cream moisturiser and sunscreen (replaced by night cream at night).

But don’t sweat, as a beginner you can start off with double cleansing (oil and water based), moisturising and weekly sheet masking. As you understand your skin and get better at the regime you can add more steps. It is not necessary that you do all the steps everyday.

 

CENTURIES OF TRIED AND TESTED INGREDIENTS

Korean beauty scene is considered to be decades ahead of the West. The ingredients are taken from nature and hence gentle on the skin, and its formulations are well researched and constantly innovating to satisfy the market that only wants the best. Go ahead apply that snail mucin and have your skin thank you for it!

 

ME, MYSELF AND I

For Korean beauty skin care is a lifestyle, the ultimate me-time – even therapeutic – wherein you take a moment for yourself. It is about being committed and consistent, and once you get a hang of things the above mentioned steps will take no more than 10 minutes of your day.

Welcome to the world of K-Beauty. You and your skin will love it!

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